I love writing about retail - especially during a pandemic.

CHAIN STORE AGE

CSA Q&A: Publicis Sapient says match experience to customer values

I’ve been thinking a lot about the movement towards ethically-driven shopping. In this interview, I discuss why retailers should pay attention to their customers’ values, and what they can do in response.

CNBC

How the pandemic may change the way we grocery shop

I spoke with CNBC on COVID-19 impacts to the shopping experience. “Employees who fulfill and bag online orders at stores — often called pickers or shoppers — will become increasingly important and could become a competitive advantage for retailers, said Eiko Kawano…”

TOTAL RETAIL

The New Reality for Non-Essential Retail: Can the Store Experience Survive?

As non-essential retailers began to re-open in 2020, I shared my thoughts on the new realities of the in-store experience with Total Retail.

RETAIL TOUCHPOINTS

Special Report: Personalization Gains New Relevance as COVID-19 Challenges Brand Loyalties

I spoke with Retail Touchpoints on how data enables better experiences for customers, and how apps are the connective tissue between digital and in-store channels.

CHAIN STORE AGE

Expert Analysis: Disrupted Landscape — Grocery During COVID-19 & Beyond

My thoughts on the impact of COVID-19 on how and where people shop for groceries, and predictions for grocery pickers, contactless shopping and stores as fulfillment centers.

Communications Code of Conduct

I wrote a Code of Conduct to guide a global team of UX designers, visual designers, copywriters and content strategists, as they interacted across digital and in-person channels. The code was widely referenced as our team around the world moved to more distributed ways of working.

Data Informs Everything

On major shifts in design, and why data should be a key consideration in the work designers do.